What started as a one-day sale, Black Friday has now turned into a four-day shopping event spanning the entire weekend and ending on Cyber Monday. This weekend marks the beginning of the holiday season and is considered the busiest shopping day of the year! With only two days left until the sales begin, here are some marketing tips to make the most out of the season!
Gift guides are a holiday shopper’s go-to during the busiest time of the year. By creating a gift guide, you are appearing as a “one-stop” shop for customers to check everyone off of their Christmas list from their teenage niece to the in-laws!
Create a buzz around the upcoming sales and get people excited for what’s to come! Promote the sneak peek on social media platforms to get your consumers engaged before the sale even begins to have everyone lined up.
When promoting your products and events on any social media platform, use seasonal hashtags that are related to Black Friday such as #blackfriday, #cybermonday, and more! This will allow people looking for a deal to scour social pages for the best deals and stumble across your page.
Black Friday and the holiday season is a time to embrace creativity and fun! Use these tips and come up with your own to have the most successful Black Friday yet.