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Become an avid reader again to become a better marketer

When was the last time you picked up a book? Not a magazine, an online article or a quick read? An actual, physical, hardcopy book?

Did you know the average CEO reads 4-5 books per month? That may be a bit of a stretch, but to think about it more feasibly, have you ever managed to read a book a month?

There’s plenty of research to back that reading is imperative for development, not only for young children, but benefits adults too: improves vocabulary, mental health and reduces stress by 68% by reading for 6 minutes a day.

Unfortunately, the classic paperback has been replaced by e-readers, tablets and phones. We don’t discount technology for ruining the paperback, in fact it’s made reading more cost effective and accessible.

Reading doesn’t have to be expensive to reintegrate actual books back into your daily routine. Book swaps and libraries have free and inexpensive inventories to choose from.

We implore you to read more and encourage your peers to do so as well. Try and set a goal (a delayed new years resolution, if you will) and set out to read a certain number of books by the end of the year. It doesn’t have to be a huge number, but a feasible goal to improve your current book count.

A wise mentor once said, “If you want to be a smarter marketer and an even smarter business person, read everything.”

Books teach us to think differently, help us explore themes and subject matter we otherwise wouldn’t be exposed to: all of which, helps develop a better sense on how to consult and become better marketing practitioners.

To get you started, here are various genres to get even the most avid or inexperienced readers started.


Becoming – Michelle Obama (autobiography)

Never Eat Alone – Keith Ferazzi (networking 101)

Dare to Lead – Brenne Brown (leadership)

The Book Thief – Markus Zuzask (all around general fiction for all ages)

Sapiens – Yuval Noah Harari (history)

Ready Player One – Ernest Cline  (for nerds and sci-fi die hards alike)

Contagious – Jonah Berger (why our brains are receptive to things)


How many books have you read this year? Let us know your favorites!