Articles and News

Bullying: There is a Light at the End of the Tunnel by Amanda Soufi on April 26th, 2017

There’s been a lot of discussion going around regarding the show 13 Reasons Why and how impactful the series has been. If you haven’t watched it yet, I would highly recommend it, no matter what age or stage of life you are in. It’s very eye opening to say the...

Irah Muhamad Nor

The Importance of Customer Service on Social Media by Irah Muhamad Nor on April 24th, 2017

Not too long ago, the word “customer service” became synonymous with a dialing a 1-800 number, being on hold for what feels like ages, and enduring a painful and cyclical conversation for the issue to ultimately remain unresolved. Now, companies have upped the ante on...

Hilary Kuzmaski

Going Viral by Hilary Kuzmaski on April 21st, 2017

"nudge, poke, and pray for it ... [but] the truth is that viral is largely a happy accident.” - Ann Handley and C.C. Chapman The term viral and the culture surrounding this phenomenon has taken over how we communicate not only within our peer circles but especially within...

justin walls

The Choices You Make & The Chances You Take by justin walls on April 20th, 2017

It’s scary to experience vulnerability whenever you are in a place of predicament. You begin to question; “What is best suited for me?”, “Will this decision influence my lifestyle?”, “Which is the easier option?”. All valid questions which the answers aren’t...


Trust is like a piece of paper. Once it’s crumpled, it will never be perfect again. PR professionals pride themselves on their ability to build a brand’s trustworthiness through awareness, key messaging and influencing audiences. We believe that our role is an essential...


Gaining media coverage after pitching to influencers is not a one step process for building awareness and trust for your company, product or service. Without a doubt, taking that coverage and maximizing its visibility through internal resources is a smart way to stand out in a...


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