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Bullying: There is a Light at the End of the Tunnel by Amanda Soufi on April 26th, 2017

There’s been a lot of discussion going around regarding the show 13 Reasons Why and how impactful the series has been. If you haven’t watched it yet, I would highly recommend it, no matter what age or stage of life you are in. It’s very eye opening to say the...

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Irah Muhamad Nor

The Importance of Customer Service on Social Media by Irah Muhamad Nor on April 24th, 2017

Not too long ago, the word “customer service” became synonymous with a dialing a 1-800 number, being on hold for what feels like ages, and enduring a painful and cyclical conversation for the issue to ultimately remain unresolved. Now, companies have upped the ante on...

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Hilary Kuzmaski

Going Viral by Hilary Kuzmaski on April 21st, 2017

"nudge, poke, and pray for it ... [but] the truth is that viral is largely a happy accident.” - Ann Handley and C.C. Chapman The term viral and the culture surrounding this phenomenon has taken over how we communicate not only within our peer circles but especially within...

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justin walls

The Choices You Make & The Chances You Take by justin walls on April 20th, 2017

It’s scary to experience vulnerability whenever you are in a place of predicament. You begin to question; “What is best suited for me?”, “Will this decision influence my lifestyle?”, “Which is the easier option?”. All valid questions which the answers aren’t...

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Trust is like a piece of paper. Once it’s crumpled, it will never be perfect again. PR professionals pride themselves on their ability to build a brand’s trustworthiness through awareness, key messaging and influencing audiences. We believe that our role is an essential...

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Gaining media coverage after pitching to influencers is not a one step process for building awareness and trust for your company, product or service. Without a doubt, taking that coverage and maximizing its visibility through internal resources is a smart way to stand out in a...

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