Articles and News
Kids today are not even a little similar to kids few years ago. The outdoor playtime and the wooden toys are a thing of the past. Now it’s all about the collectables, tiny toys that you can trade or even resale with your friends. Since the tablet invention, combined with...READ MORE
When I was younger, during the holidays the word tracking only ever meant one thing - tracking Santa Clause the night before Christmas. Fast forward to today where you will find me hard at work at my desk, furiously scanning the media for mentions of our clients. During the...READ MORE
Large companies collaborate with influencers to promote a particular product because this form of marketing is pivotal to brand success. Influencers have a network and are able to share a brand’s message with their audience. However, not all companies can invest in a costly...READ MORE
It’s the first week of December. If you’re like me, you might think the Christmas season doesn’t start until the calendar shows December 1st and you’ve shuddered at the sight and sounds of anything Christmas-related that’s popped up early. Or maybe the idea of...READ MORE
My batting average for making predictions is not 100% but my track record for predicting market trends, marketing tactics and consumer behaviour is (humbly) better than most. Not because I have a crystal ball or some magic expertise at guessing, but because I am a full-time...READ MORE
As PR professionals, my colleagues and I spend a great deal of time looking at blogs. Every day we comb through copious amounts of blogs trying to find the perfect influencers to partner with our clients’ product. A blog is often the first impression of your brand so it’s...READ MORE
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