Articles and News

Daniela Cabrera

Your Kid Wants to be a YouTuber by Daniela Cabrera on December 15th, 2017

Kids today are not even a little similar to kids few years ago. The outdoor playtime and the wooden toys are a thing of the past. Now it’s all about the collectables, tiny toys that you can trade or even resale with your friends. Since the tablet invention, combined with...

Kristi Beaulieu

Tracking Better Things Than Santa by Kristi Beaulieu on December 11th, 2017

When I was younger, during the holidays the word tracking only ever meant one thing - tracking Santa Clause the night before Christmas. Fast forward to today where you will find me hard at work at my desk, furiously scanning the media for mentions of our clients. During the...

Vanita Thind

The Power of Micro-Influencers by Vanita Thind on December 7th, 2017

Large companies collaborate with influencers to promote a particular product because this form of marketing is pivotal to brand success. Influencers have a network and are able to share a brand’s message with their audience. However, not all companies can invest in a costly...

Sara Hanafi

Best Marketing Campaigns for Christmas 2017 by Sara Hanafi on December 5th, 2017

It’s the first week of December. If you’re like me, you might think the Christmas season doesn’t start until the calendar shows December 1st and you’ve shuddered at the sight and sounds of anything Christmas-related that’s popped up early. Or maybe the idea of...

Harold Chizick

No Crystal Ball Required by Harold Chizick on December 1st, 2017

My batting average for making predictions is not 100% but my track record for predicting market trends, marketing tactics and consumer behaviour is (humbly) better than most. Not because I have a crystal ball or some magic expertise at guessing, but because I am a full-time...


As PR professionals, my colleagues and I spend a great deal of time looking at blogs. Every day we comb through copious amounts of blogs trying to find the perfect influencers to partner with our clients’ product. A blog is often the first impression of your brand so it’s...


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