Articles and News
There’s been a lot of discussion going around regarding the show 13 Reasons Why and how impactful the series has been. If you haven’t watched it yet, I would highly recommend it, no matter what age or stage of life you are in. It’s very eye opening to say the...READ MORE
Not too long ago, the word “customer service” became synonymous with a dialing a 1-800 number, being on hold for what feels like ages, and enduring a painful and cyclical conversation for the issue to ultimately remain unresolved. Now, companies have upped the ante on...READ MORE
"nudge, poke, and pray for it ... [but] the truth is that viral is largely a happy accident.” - Ann Handley and C.C. Chapman The term viral and the culture surrounding this phenomenon has taken over how we communicate not only within our peer circles but especially within...READ MORE
It’s scary to experience vulnerability whenever you are in a place of predicament. You begin to question; “What is best suited for me?”, “Will this decision influence my lifestyle?”, “Which is the easier option?”. All valid questions which the answers aren’t...READ MORE
Trust is like a piece of paper. Once it’s crumpled, it will never be perfect again. PR professionals pride themselves on their ability to build a brand’s trustworthiness through awareness, key messaging and influencing audiences. We believe that our role is an essential...READ MORE
Gaining media coverage after pitching to influencers is not a one step process for building awareness and trust for your company, product or service. Without a doubt, taking that coverage and maximizing its visibility through internal resources is a smart way to stand out in a...READ MORE
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