Articles and News

Shadia Basravi

Evaluating Your Target Audience by Shadia Basravi on May 24th, 2019

What makes a product or service truly successful? Is it the quality of the product/service? Is it the amount of marketing dollars invested in its launch? Or is it the brand name? While all of these are integral components in determining product success, it all really comes down...

Kristi Beaulieu

The Art of a SmART Campaign by Kristi Beaulieu on May 22nd, 2019

In the communications industry we rely on creative campaigns in order to engage with influencers and our target audience. Whether it is a fun Holiday themed social media campaign or a full 360-degree campaign for influencers, paid online media, and events, it has to be creative...


How to leverage Amazon Ads for Business? by Chaitanya Wagh on May 17th, 2019

It is really hard to sell products online even if you have a website built on platforms like Shopify or WordPress that supports e-commerce. With big daddy in picture like Amazon who is taking over the e-commerce share to sell products online, it is becoming really hard to drive...

Kristen Scollard

Tips for improving your writing by Kristen Scollard on May 15th, 2019

For a successful PR campaign, good writing is very important – words can inspire and influencer actions. Here are some tips for improving your PR writing: Open with a strong, compelling lead Whether it’s a pitch, press release, article or email subject line, a...


We are surrounded by colours in our everyday life. A sunny bright morning in contrast to a gloomy rainy one can influence our mood and emotions for the rest of the day. Now, if we consider the influence of what we see from a marketing point of view, the colours that represent...

Peter Francella

Making an Ad Come to Life Using a bit of 3D Modelling by Peter Francella on May 8th, 2019

As a creative associate here at Chizcomm, I get to work with some really fun and cool brands! When creating images for ad campaigns, sometimes I like add a bit of 3D modelling to my designs. Today’s blog will give all designers a quick little tutorial on how to create...