Articles and News

Kassandra O'Brien

Why Corporate Culture Matters by Kassandra O'Brien on March 21st, 2019

Similar to most people, I’ve been employed since I was 15 years old. Whether it be a retail job, an internship, or my now growing professional career. Regardless of the position, the jobs that I’ve held closest to my heart have been those with amazing corporate...

David McIntosh

Pitching isn’t about speed, it’s about the angle by David McIntosh on March 19th, 2019

I’m not going to pretend like I am a pro, because I’m not. I am far from it. But, just because I’m in the first few years of my career, don’t think I haven’t hit some home runs. Baseball references aside, I want to share some key learnings to help my fellow PR and...

Shadia Basravi

Are you ready to become a Social Media Influencer? by Shadia Basravi on March 14th, 2019

One of the most seemingly glamorous jobs of today is that of a Social Media Influencer. According to, ‘Social media influencers are power users who can help your potential customers make a buying decision through social networking. Whether they’re a blogger,...

Kean Ong

Why are Superhero Movies so Successful Today? by Kean Ong on March 11th, 2019

There are so many things that people desire and want to do in 2019. It is no surprise that some of them include watching the highly anticipated Avengers: Endgame and Captain Marvel movie. Superhero movies have shaped and ultimately kept the movie industry from plummeting into...


So, you’ve brainstormed and filmed your content ideas, and starting sharing videos on YouTube, however you are not seeing growth in views and subscribers. Now you are apprehensive to uploading videos that may not be seen – what do you do? The key to growing a YouTube channel...

Carla Silvestrone

My First Toy Fair by Carla Silvestrone on March 6th, 2019

Walking into the Javits Center for Toy Fair New York was like walking into an amusement park for the first time. There was so much to see and I had such an overwhelming feeling of joy, excitement and nostalgia. I truly felt like a kid again, except this is my...