Articles and News

Amanda Soufi

The Importance of Giving Back by Amanda Soufi on November 17th, 2017

‘Tis the season to give, and in the spirit of giving, sometimes we shy away from the importance of the actual act. However, it’s important to remember the feelings that come with giving back. Giving to others naturally feels GOOD. Putting a smile on someone else’s face, in...

Jessica Domingo

The makings of a memorable media kit by Jessica Domingo on November 16th, 2017

A media kit is a collection of promotional materials that are given to members of the media with the intention of having them share the information with their audience. It can be either electronic or physical. In the toy world, many of us rely on an electronic media kit to tell...

Paula Dicu

5 Stories You Wouldn’t Believe Made The News by Paula Dicu on November 14th, 2017

The News. You’re scrolling through some online newspaper on the lookout for some of the current events that are happening around the world. Among the mix of stories, you also stumble upon some ‘odd’ headlines. Here are a few examples: 1. Horse stuck in a...

Genesis Falcon

The 5 Most Frequently Asked Questions to a Social Media Marketer by Genesis Falcon on November 10th, 2017

Social media marketing is the new kid on the block in the marketing industry. You know what else social media marketing is? The most misunderstood kid in marketing. Even though social media has been around for more than 10 years, many clients and users are still very hesitant...

Sabrina Bevilacqua

Engage and Conquer Youtube by Sabrina Bevilacqua on November 8th, 2017

Any marketing or public relations professional will tell you, that engagement between your brand and your fans and/or consumers is key. The obvious platforms to engage on are Facebook, Instagram and Twitter – but have we forgotten about Youtube? According to Fortune...

Aaron Wade

Why I Love Working in the Toy Industry by Aaron Wade on November 7th, 2017

  “I don’t wanna grow up” is one of those statements that everyone can relate to and tend to sing aloud. For me, I like to follow it up with “I’m a Toys “R” Us Kid!.” That phrase has always been a personal motto for me. For this reason, I feel incredibly...


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