Articles and News

Margarita Castro

Bring some summer to your desk with some greenery! by Margarita Castro on July 15th, 2019

Summer is upon us and it’s time to go outside and enjoy some great weather. It could also be an opportunity to bring some of that green to your work space and bring some life into the office while you’re indoors. One of the first concerns that we have when we think about...


Using Analogous Colors to Make Your Instagram Pop! by Mary Ilievski on July 12th, 2019

A great way to make your page really pop is to use an analogous color palette. The great thing about this is that as a creator, you really get to explore different ways to create content around a specific color set. Exploring color is crucial to understanding color, and you will...

Inessa Radostin

Top Reasons to Use Infographics in Your Marketing Strategy by Inessa Radostin on July 8th, 2019

Whether you’re promoting your business or are simply an avid social media user, you’ve probably heard the word ‘infographic’ thrown around. So, what exactly are infographics and why should you be using them in your marketing campaigns? An infographic is a mix of...

Cicilia Thamrin

Using a Mood Board to Aid Your Pitch by Cicilia Thamrin on July 5th, 2019

A mood board is a compilation of images, color schemes, typography, and other objects that helps create a cohesive direction for the project or brand throughout the execution process. Why should you create a mood board? When pitching an idea for a new project, there’s a...

Hailey Sugar

Ads that Show Canadian Pride, Eh? by Hailey Sugar on July 3rd, 2019

This weekend, us Northerners showed off our Canadian pride to celebrate Canada’s 152nd birthday! After the Raptor’s big win, Canadian spirit is at an all-time high, and we couldn’t be more excited to celebrate this country! Here are some of the best ad campaigns that...


BIG BRANDS PLAY SMART DURING NBA PLAYOFFS! by Victoria Manakis on June 28th, 2019

The Toronto Raptors achieved an outstanding milestone this past month, delivering Canadians their first-ever NBA Championship. With fans committed to travelling from the big city of Toronto, to Milwaukee, Wisconsin, and games full of intensity, tears and celebration, this...