Articles and News

The Top 3 Holiday Campaigns of 2018 by Victoria Manakis on January 17th, 2019

Tis’ the season for gingerbread cookies, warm wishes, and of course, an abundance of amazing holiday campaigns! Every year, holiday marketing campaigns inspire, entertain and highlight the hottest deals of the season – from toys, to electronics, and everything in between....

Harold Chizick

THE YEAR OF ‘WHAT IF’ by Harold Chizick on December 20th, 2018

What if Toys “R” Us never closed its doors? What if I skimped out on marketing to balance the budget? What if retailers had room for my product? Unlike many in the industry, I am not as bitter with the state of the toy industry in 2018, though it was a year filled with...


Preparing Your Brand for Instagram’s Changing API by Nicole Nieweglowski on December 17th, 2018

As of December 11th, Facebook and Instagram have updated the types of information that can be accessed by social analytics providers such as Meltwater, according to a report from the head of product from Meltwater Social. This change will limit certain capabilities such as...

Adeline Salvador

Phone Photography 101 by Adeline Salvador on December 12th, 2018

Who says you need a fancy expensive camera to take nice photos? All you really need is a smartphone and these tips:   It’s all about the lighting Lighting is one of the main key component to create better photos. With a smartphone, it’s really important to take...

Jack Brown

How to Survive December by Jack Brown on December 10th, 2018

Well, its here. The cold embrace of winter has reared its head and it looks like it is here to stay. This time of year can be very hard for people. Its not only the freezing cold weather that effects us but also the lack of sunlight, not to mention the pressure that surrounds...

Sam Dias

The Digital Detox by Sam Dias on December 5th, 2018

With the advance of technology, the amount of information we consume on a daily basis can get pretty overwhelming. That’s why at least once a month I take a day off from basically all technology that surrounds me. Call it the analog day. On that day, usually on a weekend...