Articles and News

Kevin Revie

The Power of a Toy Story by Kevin Revie on August 19th, 2019

  When it comes to playtime, toys are the tools that help fuel imagination. Characters or props that act as a catalyst to a world just waiting to be explored. While there’s no limit to the stories a child’s mind can create, there’s something undeniably inviting...

Martina Mitchell

Understanding the Customer Journey by Martina Mitchell on August 16th, 2019

Understanding where your customers are, where they’re going, and how they’ll get there is crucial to the success of your brand and marketing initiatives.  In 2019, the lines between physical and digital are becoming more blurred each day. Marketers must now consider...

Averie Hunt

3 Tips to Make your Back-To-School Campaign a Success by Averie Hunt on August 14th, 2019

It still may be summertime, but back to school season is upon us! Students and teachers alike are getting prepared to hit the books and get back into the classrooms, however August rings in a brand’s time to shine and launch a back to school campaign! According to a study...

Kassandra O'Brien

Can Travel Improve your Career? by Kassandra O'Brien on August 12th, 2019

These days, you open up Instagram and it seems as though everyone is traveling to some foreign country taking selfies for days. Well, there’s a good reason for it, and this doesn’t just apply to travel bloggers. Travelling is such a gift that many people don’t realize...

Carla Silvestrone

Clear your mind and clean up your desk! by Carla Silvestrone on August 9th, 2019

  From Monday to Friday your days are set for you. You get to your workplace in the morning, lay your mug down on your desk, look at your task sheet, crack your knuckles, and start the day. Throughout the day you run into deadlines that must be met, new tasks arising...

Julian Cernetti

Deciem and the Importance of Good PR by Julian Cernetti on August 7th, 2019

In 2013, the Toronto-based, self-proclaimed "abnormal beauty company" took the beauty industry by surprise. Deciem’s line of skin care products were both innovative and effective and attracted a cult-like following with fans including Kim Kardashian West. In 2016, Deciem...