Any marketing or public relations professional will tell you, that engagement between your brand and your fans and/or consumers is key. The obvious platforms to engage on are Facebook, Instagram and Twitter – but have we forgotten about Youtube?
According to Fortune Lords:
With the stats listed above, it’s clear to see the influence and power of Youtube, so what’s holding your brand back from engaging?
First things first, ensure your brand has a Youtube channel. Upload branded content and update your channel biography to ensure your account looks legitimate.
Once that’s complete, you can begin your engagement.
Does your brand have influencers posting unboxing reviews of your product? Let them know you’ve watched it by dropping them a Like and a comment. Perhaps they had a question about the product – you can address the question in the comments. Not only does it show the influencer you are watching, but also their fans as well.
Not only can you engage with the influencer, but also their viewers. Scroll through the comments and see if you can answer any questions/comments left by viewers. Questions such as “Where can I find this?” or “How much is it?” –these can be answered quickly and shows viewers you are there and that you care.
Not only can you address positive comments and concerns, it is also beneficial to engage with the not so positive comments. I do not suggest engaging in an argument via Youtube comments; however clarifying an issue with a statement or directing concerns to a company email address shows viewers that you are an involved brand that cares about their customers. Whether the comments are good or bad, customers enjoy knowing that the brands are listening and ready to help when needed.
Lastly, developing customer relationships can also arise via Youtube engagement. Engaging with the same viewers or influencers can help establish a stronger relationship and brand loyalty. In my experience, engaging with the same viewers has lead to capturing new customers, creating a community, and even some inside jokes with viewers.
It’s a no-brainer that your brand should be engaging on Youtube. Show your influencers you appreciate them, address comments and concerns and develop relationships with viewers on one of the most powerful social platforms available. Now go make your Youtube channel – we will see you in the comments!