< Back to Blog

Instagram for Business

Jermaine Bailey

Instagram for Business by Jermaine Bailey on November 26th, 2018

To operate a successful business, it’s imperative to have an online presence. One of the fastest and most cost-effective ways is to create a free business page on Instagram. As a business on Instagram it’s important to differentiate yourself from personal accounts. Here are 3 tips to make your business Instagram profile look professional and standout in the vast crowd of Instagram business users.

1. Request a Verified Badge for Your Instagram Profile

You can quickly submit a request to be verified on Instagram directly from the app. The verified badge shows to users that it’s the official account of your brand as users tend to copy brand names to steal followers and this looks more professional than adding official to your Instagram name. (for e.g. Apple_Officialpage).

Follow these 4 simple steps to get verified by Instagram:

  1. The first criterion is authenticity, this means that your account must registered business.
  2. Your account must be the unique presence of the business it represents.
  3. Your account must be public, have an Instagram bio, profile photo, and at least one post.
  4. Finally, your account must represent a well-known, highly searched for person or brand.

2. Instagram Quick Replies

Instagram Quick Replies are draft messages that you can create for commonly asked questions. You can pre-save responses, so instead of typing out the same response multiple times, you can just insert the quick reply message, which speeds up the time to answer your followers and potential customers.

3. Photo Branding

Another important feature, but one that is frequently overlooked is branding. Your company should always add a watermark or the company logo to each and every photography published to your Instagram timeline. This gives your company a wider reach in the event users, fans or followers decide to share or repost your photo for their personal content.

As Instagram becomes a more common place for millennials go to review and search for business, including these 3 quick and easy tips in your Instagram marketing plan will boost your brand above the crowd.  Try them out today and have your business page looking even more professional!