Disclaimer: This is my true and honest opinion. I am not a paid influencer and this blog is not sponsored or paid for by Isaac Larian or MGA.
Every morning for the past few weeks, I’ve had a moment in my day that reminds me of the iconic moment in the movie Uncle Buck when he visits the principal and gives her a piece of his mind. Meanwhile, a little kindergarten student sits on the bench outside giggling to himself over what’s unfolding behind closed doors.
In this scenario, I am the little kindergarten student, Isaac Larian, CEO of MGA Entertainment, is Uncle Buck and the principal is anyone who stands in Larian’s way.
I have a guilty giggle everyday, and if you’re connected with Isaac Larian on LInkedIn, you certainly know what I’m talking about. Isaac has been extremely active in his use of LinkedIn as a platform for marketing the MGA brand, talking directly to his competitors and even recruiting employees. There’s no doubt he’s letting his competitors and other industry leaders know exactly what’s on his mind.
Isaac has created significant buzz and many people have come to me and asked if I see this as genius marketing, something that is cause for a crisis communication plan, or a mix of both.
The way I see it: Isaac Larian’s track record speaks for itself. With over 25 years experience, Isaac has built the MGA brand to be one of the top companies in the industry, delivering hit after hit with his out-of-the-box thinking and products. I’ve been watching closely and I know he didn’t get there by staying quiet or trying to win a popularity contest.
While Isaac’s approach to disruptive marketing may not be for everyone or every brand, I have no doubt that every tactic he deploys is done with clear intent and executed with precision and accuracy with his end goal in mind.
It’s been refreshing to see a CEO who isn’t desperately trying to fit the mould of what the industry thinks a CEO should be. Isaac Larian speaks his mind and isn’t afraid to take risks, and in the long run his transparency has made him a one of a kind entrepreneur that does things his way. Would it work for everyone? Probably not. Does it work for him? Definitely.
Every time I log into LinkedIn I wonder what Isaac is up to this time and who he’s going to ‘Uncle Buck’ next. Whether you love him or not, after all of the success Isaac and MGA Entertainment have had, I don’t think anyone has the right to argue with his tactics – he’s doing it his way.
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