As of December 11th, Facebook and Instagram have updated the types of information that can be accessed by social analytics providers such as Meltwater, according to a report from the head of product from Meltwater Social. This change will limit certain capabilities such as user-generated content, and the number of allowed hashtags. With the right knowledge and preparation, brand managers can utilize these changes and use them to their advantage.
You can now request to be verified on Instagram through an online form. By verifying your account, it lets your audience know you are the real deal. It sets you apart from fake accounts pretending to sell your product and secures your audience. It also allows you to search for hashtags for hashtags, as well as analyze other verified business’s activity. This will allow you to understand how your competitors are driving audience engagement, and what products they are promoting.
Another important thing to note is the updated rules in regards to Hashtags. There is now a limit on the number of hashtags you can search to prevent abuse of personal information. Instagram business accounts that are verified can search up to 30 hashtags at a given time.
Lastly, another new option available through the change in API is the ability to search posts that have tagged you using your Instagram handle. This means you can find out how users are talking about your brand (with or without a hashtag) so you can more easily engage with your audience’s contest. Overall, this helps you to prove your customer service and increase consumer perception of your brand.