Social media marketing is the new kid on the block in the marketing industry. You know what else social media marketing is? The most misunderstood kid in marketing.
Even though social media has been around for more than 10 years, many clients and users are still very hesitant when it comes to integrating social media into their marketing plans. I constantly find myself explaining to friends, family members, and clients what I do at work everyday and the value of social media marketing for businesses.
That said, I have narrowed down the 5 most frequently asked questions I get about social media, and how me and many others like me are turning social media into a full-time job.
Social media is constantly evolving and there is always a new update or feature right around the corner. However, results are always going to vary depending on the amount of effort and time you are investing on social media. You also should take your budget into account, and make sure that the content you are producing is really resonating with your audience. The most important thing to understand is that social media is a process, as is any other marketing effort, and this phrase could not say it better – social media is a marathon and not a race.
Yes, yes, and yes! Just because you do not like social media does not mean you should not use it for your business. Social media is where your target audience is and you should be there too! It is essential that regardless of what your business is, you need an online presence that goes beyond your website. Social media is a great way to directly connect with users, and believe when I say that they will want to connect with you.
Many people have asked me and the best way to put it is like this: If I was targeting you, I would not be doing a great job. We already know owners love and believe in their products, my job is to show the rest of the internet how amazing and lovable a product is.
This is probably the most frequently asked question any social media marketer gets on a weekly or even daily basis. Follower count varies from platform to platform, so there is no exact formula to increase your following. One thing is for sure, you need to create content that audiences WANT to follow. Add personality and use visually impactful images, because even when you use paid efforts your content still needs to catch users eyes.
Most likely yes! In 2016 Facebook saw a drop of 52% on organic reach, which tells us that in order to compete on social media and reach a broader audience you have to invest in social media marketing. The first thing is figuring out what your budget is and setting up an objective, so what do you want social media to help you with? Establish your priorities and create a social media strategy that is tailored to your brand. It is also important to note that social media marketing is not only for engagement purposes, as you can track conversion and generate leads, so your business can truly benefit from it.
To all my social media marketers out there, what are your most frequently asked questions? And to all of you asking those questions, social media might be the new kid on the block but it is most definitely helping define the way we consume media today. So, let’s embrace it!