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The Sweet Suite Life at ChizComm!

Laura Cooley

The Sweet Suite Life at ChizComm! by Laura Cooley on July 17th, 2017


The ChizComm team had a great time at the eighth annual Sweet Suite, which took place at Pier Sixty in New York City on July 12th. Top digital influencers and members of the press from the U.S. and Canada gathered for the biggest night of play with the biggest companies in the toy industry. Top influencers and media got a first glance at the latest and greatest toys and games of the upcoming holiday season!

Many members of ChizComm team were there, representing a wide range of toys and games from our amazing clients. Here is a inside look at some of the action and excitement at Sweet Suite:

Antsy Pants featured their new line of build and play kits that encourage imaginative and active play. These include the ever-popular Lemonade Stand and super sweet Ice Cream Truck. These kits encourage limitless play and give little ones the ability to build anything from a pirate ship sailing the ocean to a castle that protects you from a dragon! Antsy Pants has also partnered with a national non-profit, KaBOOM! to help to build playgrounds for children living in poverty.

Colorific continues to bring S.T.E.M learning to the forefront of playtime, and Sweet Suite was no exception! They featured Build-a-Bot, which is a line of colourful and cute robots that are built using an easy click and create system! With three adorable designs to choose from (Bunny, Fox and Dino), children can create unique characters by mixing and matching their various parts. They also showcased the fast-paced world of Rev Racerz’s micro motorbike racing. The new Rev Racerz Triple Loop Track lets kids build and re-build multiple loops to push bikes to the limit!

Flycatcher Inc. showcased two great products for the creative at heart. One was smART sketcher – the only smart projector that can teach you how to draw; it connects via Bluetooth to the app and can guide you with step by step instructions on how to draw the basics OR allow you to draw anything your eye can see! They also demonstrated Painting Lulu – which is a digital coloring set for the 21st century; combining traditional coloring books with the digital world.

Jay@Play showcased their beloved FlipaZoo product line, including the Flipzee Stuffed toys and their adorable FlipaZoo Mini Collectibles. These are not one lovable animal, but two! Flipazoo Toys feature two animals that flip back and forth for two sides of fun! Jay@Play also exhibited Flip Zee Girls, the babies that flip for you – from a baby to a big girl! Each Flip Zee Girl is two dolls in one and features colorful wacky hair, a beautiful dress and a unique personality.

Jazwares exhibited three of their popular licensed toy lines, showcasing their constant dedication to innovation and creativity with their products. Jazwares has brought enormous off-line play value to the world of Roblox with an all new toy line, featuring Mystery and Game Packs. They have also brought many oinks and giggles to life with the Peppa Pig Lights and Sound Family Home, Stackable Plush, Miniature Vehicles and Sets. Finally, there was no shortage of fun with the new Hey Duggee products featured, including the Hey Duggee Clubhouse, Squirrel Club Multipack, Collectible Figures and more!

Kidz Toyz Inc. brought the spirited world of emojis off of our screens and to Sweet Suite with Mini Mojis™. This line features over 100 adorable collectible expressables™ including the food inspired Foodeez, the cute and cuddly Petite Petz, and Lil’ Stinkers, everyone’s favorite poop emoji. Kidz Toyz Inc. also showcased Peppa Pig™ Musical Instruments, based on the everyone’s favourite British pig and the top-rated show on Nick Jr. This line includes the Peppa Pig™ Fun Stuff Guitar and 25 Key Keyboard – featuring Peppa music from the show and other oink-tastic sounds!

Magic Sketchinvited guests of Sweet Suite to try out the newest way to doodle, draw and sketch! Perfect for long car rides and restaurants, Magic Sketch uses a liquid crystal screen that writes just like pen on paper and erases at the touch of a button. Magic Sketch works with templates to allow kids to learn math, practice their ABCs, play educational games and be creative.

Play Visions Inc. brought sensory play to the next level with their selection of compounds that people couldn’t keep their hands off of, including Sands Alive!, Play Dirt and Floof. There was an amazing response to each compound, so they began a #sensorychallenge to try and find out which of the compounds were the overall crowd favorite (stay tuned for the winner!). They also showcased mess-less fun with LiquiFuze, which includes small plastic pieces that can be fused together with only water – it’s magic! Play Visions Inc. also created a comfortable “fidget zone” with the ever-popular Fidget Items including Spinnerz, Gidget Widget (cube) and Tumble Wonder.

Spin Master was excited to celebrate 57 years of Etch A Sketch on Etch A Sketch Day – the same day as Sweet Suite! They made an appearance on the TODAY Show that morning and held a large activation with giveaways, contests and a screen takeover in Times Square. At Suite Sweet, Spin Master showed the evolution of the Etch A Sketch from 1960 to present, including the new Etch A Sketch Freestyle and Joystick (which are both designed for younger artists and hit retail this fall). They also showed attendees their newly released Etch A Sketch IT! App, which turns your favourite photos into line drawings. In true Spin Master fashion, their booth featured endless innovation and creativity.  There were live hatchings of the not-yet-released Hatchimals Glittering Garden, a Bunchems graffiti wall and the latest and greatest from Cool Maker – The Airbrush Styling Studio. The booth also included Kinetic Sand and two fun games from Cardinal Games; Jojo’s Dance Dice and the life-sized Giant Jumbling Tower.

Toy State showcased the amazing Nikko™ Air DRL™(Drone Racing League)fleet of Racing Drones, including the Elite 115 Race Set and Race Vision™ 220 FPV Pro. These drones deliver real racing technology used by the DRL Pros and designed for future pilots. Get ready to race this fall when they hit retail. Toy State continues to define the “State of Imagination,” and we’re excited to see how they continue to innovate the world of drone racing!

Tech 4 Kids booth was transformed into a Mini Arcade Classics High Score tournament! The nostalgia of retro gaming was in full effect with mini versions of classic arcade games from The Bridge Direct were played by members of the press and media. These 3 arcade games hit retail in the fall, so stay tuned for more details (and photos)!

The Alpha Group US featured a wide range of Super Wings products based off the popular animated series, including the Super Wings™ Remote Control Jett, Transform-a-Bots 4Pk, Transforming Characters and Vroom ‘n Zoom. They also showcased their impressive Drone Force line; a series of fun and easy-to-fly technology with different performance and battle features. The Stinger is equipped with Alien drone technology, the Vulture Strike features a built-in targeting system, Morph Zilla is built for sky to surface mayhem and Angler Attack is the terror of the sea!