For a successful PR campaign, good writing is very important – words can inspire and influencer actions. Here are some tips for improving your PR writing:
Open with a strong, compelling lead
Whether it’s a pitch, press release, article or email subject line, a compelling opening is crucial. With an engaging opening lead, you’ll grab the reader’s attention and encourage them to continue reading further.
Always read over your content several times before sending. It’s also a good idea to have someone else read it over, as a new set of eyes could catch something that you may not be seeing. You will lack credibility of you’re sending or posting things with spelling and grammar errors, so always make sure it is error free!
Choose your words carefully and get to the point quickly. Offering too much information will only overwhelm your reader and discourage them to keep reading, therefore you should offer enough insight without overdoing it – this will also help to give your writing a clean and natural flow.
Know your Audience
Ensure you are targeting the correct audience with what you’re pitching. Avoid mass emails with generic subject lines and get personal with your copy. Crafting each email for who you’re sending to will not only increase your chances of a response, but this will also help to create lasting relationships.
Practice, the more you do something, the better you’ll be at it! If you’re feeling stuck, have a brainstorm session with your team or look at different articles for more inspiration.