As the largest purchaser of children’s media in the U.S., Beacon Media Group has extensive experience navigating the media landscape with broad exposure in all the disciplines of advertising, and the clout and influence to deliver ALL our clients the most impactful and efficient media plans possible.
We understand the relative importance of each element of a strong media mix, how to identify key demographic and contextual audience targets, and the importance of attention of detail in the execution of campaigns that meet and exceed expectation. We believe that it’s not just about the numbers, but what’s behind them that helps determine what’s right for each client and brand campaign.
As the media landscape continues to evolve, we work diligently to be on the leading edge of change, connecting the dots and challenging our partners to deliver the best the market has to offer across linear, OTT and digital media platforms.
Serviced with in-house strategists, planners, billing, trafficking, clearance, planning, research and buying all under one roof, we work quickly to meet the fast-paced media needs of our clients.