Inessa Radostin

Tips and Tricks for Shooting Product Photography at Home by Inessa Radostin on March 30th, 2020

[vc_row][vc_column][vc_column_text]A home is a canvas for your wildest imagination. Thinking back to when I was a kid– jumping off couches, spinning webs like Spider-Man and avoiding those lava floors below the bed. Everything at home was a canvas back then, and it still is...

Donna MacNeil

WE OWN PLAY, AND THAT’S A POWERFUL COMMODITY by Donna MacNeil on March 29th, 2020

By now we’ve all heard the communication speak a million times — “unprecedented times,” “an abundance of caution,” and “safety is our highest priority” — but let’s face it, it’s a crazy time. We’re driving blind, with no control or foresight, struggling...

Margarita Castro

Key Elements to a Successful Ad Design by Margarita Castro on March 20th, 2020

[vc_row][vc_column][vc_column_text]Now that you have an amazing product, it’s time to spread the word and get it to engage with your public and sell. Take a look at these tips to make sure your ads look stellar! Less is More When it comes to showcasing a product or...

Daman Grewal

COMMUNICATION – KEEP IT RIGHT, KEEP IT TIGHT by Daman Grewal on March 13th, 2020

[vc_row][vc_column][vc_column_text]There’s more to account management than meeting deliverables and checking off your to-do list. Communication is the foundation of becoming a valued member of your client service team. Therefore, relationship building and establishing...

Nathan Kornet

Advertising on YouTube? Here’s What You Need to Know by Nathan Kornet on March 10th, 2020

[vc_row][vc_column][vc_column_text]We all know that YouTube is a streaming giant and the platform of choice for consuming most online video. With 2 billion monthly unique users on the platform, marketers are looking for the most effective way to reach their target audience who...

Kassandra O'Brien

New York Toy Fair 2020: Preparing for Success by Kassandra O'Brien on February 18th, 2020

New Year – New Me Same Crazy Schedule! For those of us in the industry, the first quarter of every year is jam-packed with all kinds of excitement! Whether you’re an agency, manufacturer, or media member, the year starts with an exciting journey to four different Toy...