Articles and News

Peter Francella

Understanding Monochromatic Colors by Peter Francella on November 15th, 2019

As I mentioned in my previous blog about analogous colors, exploring color is crucial to understanding color, and you will be a better content creator because of it! A great way to make your content look seamless and professional is to style it using a monochromatic color...


Blogging is a significant struggle for most businesses, no matter what the industry, and we get it. Coming up with ideas, writing various drafts and, a copy editing requires some serious effort. However, all that said, the benefits of blogging for business are worth racking your...


Working 9 to 5 *Dolly Parton Voice* by Nicole Nieweglowski on November 11th, 2019

In the wise words of Rihanna, “Work, work, work, work, work, work.” While bopping along to your favourite tunes is a sure way to boost your mood on tough weekday mornings, it also helps you be more productive and creative! While music acts as a sound blocker from your...

Nathan Kornet

Going Digital in a Traditional World by Nathan Kornet on November 8th, 2019

Over the years, marketers have heavily relied on traditional marketing for the majority of their media spend. While traditional marketing is still a major factor in the marketing mix, the shift towards digital has become more and more necessary as consumer behavior shifts...

Natasha Masci

How to Give and Receive Constructive Criticism by Natasha Masci on November 6th, 2019

In an industry where collaborative work is the new norm, being able to communicate with team members and provide feedback has become a huge part of how we work. It is important to ensure that you can communicate your feedback clearly and respectfully in order to get your message...

Martina Mitchell

Maintaining Your Brand Voice by Martina Mitchell on November 4th, 2019

In today’s hyper-aware world, having a consistent and authentic message has never been more vital. Consumers are much more savvy with what identity means and place a larger importance on how the brands they use effect their own persona. When choosing a brand, service, or...