Blog

Kassandra O'Brien

New York Toy Fair 2020: Preparing for Success by Kassandra O'Brien on February 18th, 2020

New Year – New Me Same Crazy Schedule! For those of us in the industry, the first quarter of every year is jam-packed with all kinds of excitement! Whether you’re an agency, manufacturer, or media member, the year starts with an exciting journey to four different Toy...

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Pauline Makk

3 Questions to Ask Before a PR Crisis Situation by Pauline Makk on February 14th, 2020

Quick! Think of a stressful situation- running out of gas in the middle of nowhere? Having to give a surprise speech in front of a room full of important people? Or realizing that you forgot your wallet just as you get to the fancy restaurant that you booked months ago? Now,...

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Harold Chizick

NEW YEAR, NEW DIGITAL STRATEGIES by Harold Chizick on January 28th, 2020

The end of 2019 was filled with holiday pitching, strategizing and planning for a new year with new opportunities. The start of the year, outside of being Toy Fair Season, means it’s time to leap from our planning phase to execution phase, and deliver the results for our...

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Designed to offer clients a full marketing service on a global scale, Norton PR and ChizComm announce a new partnership for 2020 and beyond. Leading UK kids, family and licensing PR Agency Norton PR and Marketing will be working with Toronto and New Jersey based agency...

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Jonathan Siemens

Viva Las CES by Jonathan Siemens on January 14th, 2020

Hundreds of thousands of people from across the globe flock to Las Vegas, Nevada every January and it has nothing to do with Britney Spears, Celine Dion, Penn and Teller or any of the other 100’s of entertainment options the city provides. Instead, everyone heads to the desert...

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By now we have all heard or read about the changes coming from YouTube pertaining to content creators being required to label “kids” content at the video or channel level moving forward (more info can be found here).  This change will limit the data that is collected on...

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