Sunny Days Entertainment
Media/PR/Social Media
Ravel Tales
Launch new collectible plush line in a saturated, high-volume, competitive market during the height of the COVID-19 shut down.
The ChizComm and ChizComm Beacon Media teams created a multi-pronged campaign, talking to kids and moms via PR, influencer marketing, social media and paid digital across multiple channels. The high impact outreach combined with strategic paid media campaigns drove sell-outs in pre-sale and KPIs that significantly outperformed on all measurements, giving the brand tremendous momentum out of the gate and unravelling a winning formula.
