ChizComm
Client

TOPPS

Service

Print Media

Brand

Ring Pops

The objective

Launch a printable coupon program with a key retailer to increase sales during a 5 week period.

Solution

We tapped into a premium blogger network to create custom content to highlight the brand and deliver the coupon offer. As part of this campaign, influencers and bloggers joined in to created custom, brand-focused content and posts. A printable coupon that was redeemable in store was provided to track sales achieving a click to conversion rate over 50% above average with over 70,000 coupon prints.