ChizComm
Client

Playmobil

Service

Digital Media

Brand

Scooby Doo

The objective

Drive awareness and interest with a new generation of young fans to the classic Scooby Doo franchise while influencing purchase intent for the nostalgic fan, moms and gift givers.

Solution

The ChizComm Beacom Media team developed a cohesive, digital campaign strategy to reach both kids and adults. Using a mix of kid focused sites and contextual targeting we were able to align the brand with relevant content, games and apps while maintaining the specialty positioning of Playmobil and the retro vibe of Scooby Doo while outperforming benchmarks across all KPIs for both kids and adults.