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Key Elements to a Successful Ad Design

Margarita Castro

Key Elements to a Successful Ad Design by Margarita Castro on March 20th, 2020

Now that you have an amazing product, it’s time to spread the word and get it to engage with your public and sell. Take a look at these tips to make sure your ads look stellar!

Less is More

When it comes to showcasing a product or concept, the first idea that comes in mind is giving your audience as much information about your product as possible. This doesn’t mean your ad needs to contain too much text or product images. Remember that an ad is not the same as a catalogue. Therefore, you don’t need to show every single product, keep it simple and impact your audience.

Don’t be afraid to stand out

When you are looking for references, your first choice will be to take a look at what your competitors are doing. And while that is important don’t be afraid to put some ideas of your own in the mix. Put crazy ideas on the table that can relate to your product or the way your brand is perceived by your audience. Keep it fun and clever!

Good Photography is essential

If you have a great product you have to make sure it shows! Your product is main visual focal point of your ad, as the first visual element your audience will notice. Professional photography and photo editing that makes your product stand out in your ad is an essential investment for your brand. Vibrant and polished images can show the quality you wish to present and most importantly, it make your product look like a must-buy.

Always tell your audience where to find you

Last but not least, don’t forget to keep the channels of communication with your audience open. If your audience saw something they like, they will definitely want to see more. Make sure your audience knows where to go by using Calls to Action or including where your product is available. The easier to find you, the better your sales will be.