You that read wrong. You read that wrong too. You probably read all three triangles wrong. It’s ok, so did I. I imagine most people reading this blog for the first time will read them wrong too. To those who caught the errors, kudos!
Details matter. Small, large or in between — it’s all the same. As a top agency, we’re constantly being pulled in different directions which makes it even more important to dot your i’s and cross your t’s. Missing punctuation marks or typos can totally change the meaning of a sentence, just like this magazine headline reading, “Rachel Ray finds inspiration in cooking her family and her dog.” Editor’s Note: This was proven to be a hoax, however the message is the same. Attention to detail will save you a lot of time with edits and even more time running crisis management if something slips past and does get released to the public.
One handy trick when editing or proofing is to read things out loud. You are less likely to be fooled when you hear something because our eyes (and brain!) are really good at tricking us. Don’t believe me? Read the paragraph below:
“Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteers be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.”
Please note, there is no Cambridge University study and this doesn’t necessarily work in all languages, however I think I’ve proved my point. You’re able to read this paragraph above and make sense of it because our brains don’t always rely on only what they see — they also rely on context and expectations. As industry experts, it’s only natural for our brains to expect to see proper grammar as well as when we’re writing press releases or social copy– this makes it even more important that we proofread and have someone else look over it as well (thank you to many of my coworkers who have proofread this blog post for me). I’d even go as far to suggest that you should circulate your press releases and copy to people who don’t work on the same account — they may not be as familiar with the product or pitch and they are sure to ask questions or let you know if something isn’t clear.
In closing, I’m hoping today’s takeaway is the importance of proofreading and having a keen eye for detail — it may feel tedious at first, but it will save you countless hours of corrections edits
revisons revesions revisions or much worse…You can never have too many eyes reviewing something before it gets released — keep in mind, you’re representing the client, the company, and yourself with every external communication.