As I mentioned in my previous blog about analogous colors, exploring color is crucial to understanding color, and you will be a better content creator because of it! A great way to make your content look seamless and professional is to style it using a monochromatic color palette.
A monochromatic color palette consists of tints, tones, and shades of just one color. Let’s say our selected color is red and we are designing a Valentine’s day card. It’s important to understand the three T’s of monochromatic colors.
TINTS TONES SHADES
Want a brighter, punchier red? That’s when we go with a tint, which is red mixed with white. Now our secondary color will be a tone of red. To get your desired tone we must mix red with grey to get a more laid back red, something a little less bright and saturated. Finally, a shade of red, this is where we can really play around with some nice deeper reds that are much darker and intimate.
Some designs can be really difficult to get right, especially when the design has a lot of content that needs to be included. Such as text and content heavy one pagers. A monochromatic color palette can really help free your design of looking cluttered and busy because of how mono colors relax the eye. The audience gets a sense of connectedness even if it’s a busy design.
Using a single-color palette allows the main message of your content to be delivered in a cohesive way without the colors overpowering the design. So, get out there and explore some color!